The internet has revolutionised every aspect of our lives. One of the areas that has changed due to the penetration of the internet is media. Long gone are the days when people would huddle around a radio set to listen to the news or their favourite music. With live streaming, people can now listen to […]
Why Radio Stations Should Consider Live Streaming
History of Radio When radio was developed commercially in the early 1900s, listeners needed to buy a radio set, tune in to a particular frequency for them to get a signal. Radio works by carrying information from a transmitter to a receiver. So that there is no interference on the frequencies, the frequency bands are […]
Tips on How to Grow Radio Audiences
When television started becoming popular, there was a fear that radio that had been there before would die. Surprisingly, radio has been doing well, and over the years, with the advent of the internet, it has become even more advanced. If you are interested in radio production, then you are probably battling with one issue […]
Finding Content to Discuss When Producing for Women’s Radio
Media content is predominantly male-driven. For a long time, women struggled to find content which they can resonate with. Women have asserted themselves in media over the years, and their voices are finally being felt. Radio is one of the platforms where women are taking over and candidly discussing issues that are affecting them. If […]